Building Your Lead List
Building a lead list is one of the most important things that you should constantly be doing in your business. Without a lead list your marketing campaigns have no audience to target. It’s been said that a lead list is as good as money in the bank because of the fact these lists are filled with potential customers that could bring in income to your business.
The best type of lead list is one that is created by you rather than purchased from an agency. How do you build one though? To answer this I’ll tell you some of the ways I built mine.
The number one way I gain leads is by doing annual trip giveaways. I give away at least one or two trips a year on my various websites. When I host a giveaway I always have an opt-in form that does two things. First, it gives me a way to contact them by asking the basic questions like name, address, email, and phone number.
Second, the form they choose tells me what kind of travel they are interested in. I have separated my business into branches and created a website for each branch so that when someone visits my page I’ll know that they are looking for in terms of travel. If they enter to win a honeymoon on my Honeymoon Giveaway page then I know they are probably getting married, if they visit my Elite Travel page I know they are looking for general travel information, and if they enter to win something on my Elite Adventure Travel page I know they are looking for adventure trips.
Once I have the leads in separate categories I can then design marketing campaigns that are relevant to what they are looking for.
Another way I gain leads is by having a booth at various expos and shows. For example, a wedding show- I always have people fill out forms for my trip giveaways at every show I am a vendor at. The show I attend gives me an idea of the type of travel guests are seeking as well.
Lastly, every person I meet gets one of my business cards and I generally ask for one of theirs. If I receive one I add them to my general travel list as well unless they indicate upon meeting me they are seeking something else.
#TammyLevent #TASK #EliteTravelGroup #buildingyourleadlist