Agent to Agent: Tweet, Tweet
Dear Tammy: To tweet or not to tweet, that is the question.
Really, should I? I see travel agents on Twitter, but what good would it do me? I don’t really understand what the benefit is and how to even use it. What do you suggest?
Tammy: I think it’s an important part of an active marketing campaign. There are millions of people actively engaged on social media, and it’s been proven to be a successful tool to market your brand, obtain new clients and position yourself as an expert in your field.
However, social media cannot replace a marketing plan; it should be just one component of an overall strategy. It should also complement the other traditional and online marketing that you do.
Also, you shouldn’t go into it willy-nilly. Don’t just post to post. Have a plan.
What is the message you want to get out? Do you want to focus on the trips that you want to sell? Do you want to tweet tips on travel? Create a strategic marketing plan.
If you don’t know exactly what you’re trying to say, odds are that your reputation will be tarnished because you didn’t know who your target audience was or what you really wanted to say.
In one sentence (or in this case, 140 characters), ask yourself what you want your followers to take away from your company. Then, make sure all of your tweets meet this standard you have set for yourself.
Finally, be sure to learn the keywords or hashtags you need to draw attention to your tweet. Instead of writing, “Travel Tips On My Website,” you should tweet “Free #travel #tips on website.” Then, those followers who search “#travel” will have a better chance of finding you.
Make sure to retweet the tweets of others to give them some publicity too but make sure those tweets meet with your brand’s expectations and standards. It should all be part of a cohesive social media campaign.
Tweeting doesn’t have an immediate payoff, by the way. It takes time to build up your name, the same way it takes time with any other public relations campaign. You should keep at it consistently and put in the same effort you would do anything else for your business.