Agent to Agent: Get More Incentive Travel
Dear Tammy: How can I get more incentive travel for my business?
Tammy: Great question! It’s always a good idea to explore all of your options when offering travel services, and choosing to put a focus on incentive travel is a great idea.
The business incentive travel niche is one that can be quite lucrative as it’s the agent who sets the prices, giving them more control when it comes to their margins.
Over the years, more and more businesses are choosing to recognize and reward their employees by offering them a variety of incentives. While it all started with cash, employers these days are looking for more unique incentives to offer their employees, (which are often higher in value than a boring cash incentive).
Out of many incentives offered today, travel incentives are among the most popular!
In order for you to get more incentive travel for your business, agents must first get the proper training. While individual research is always a good idea, there are also online programs available that provide training along with certification, like SITE.
When you’re wanting to get more incentive travel business, you need to learn about each and every company you want to do business with so that you’re able to understand their viewpoint, which is going to give you an edge when it comes to offering them the best incentive travel deals. For example, you want to understand what their goals are and why they’re interested in offering their employees’ incentives.
A few other ideas that can help you get more incentive travel for your business:
—Call all existing clients and let them know you offer incentive travel services.
—Offer current clients a discount (or another incentive?) if they bring you any prospects.
—Get the local business journal in your city and start calling to see if they already do incentives. If they don’t, offer to send them information.
—Network in business groups and organizations such as the Chamber and BNI, etc.
How involved you want your business to be when it comes to incentive travel is truly up to you. You can create a small team who’s in charge of managing a variety of incentive programs, or each agent can be individually trained and in charge of their own incentive accounts.
If you’re willing to invest the time necessary to learn everything there is to know about incentive travel, then you’re doing what’s necessary to guarantee your success in the incentive travel niche.