Why You Need To Be on Google Plus
Facebook, Twitter, Instagram, even Tumblr are all considered the sexier social media platforms and Google Plus is treated like the proverbial red-headed step-child more often than not. Why then should your business be on Google Plus?
– Google Plus gets your business name in the search engines more often. When you create a business page on Google Plus everything you write that is connected to your account and therefore gives your business more opportunities to come up in the search engines.
– Less people means less competition. Sure, there are not as many people on Google Plus, but that means you have a prime opportunity to set yourself up as an expert in your field before the masses come in.
– Google Authorship. When you connect your Google Plus business page to the content you are writing on your business page your Google Plus headshot will come up with that content. This helps your business gain exposure and builds your credibility as an expert. Google Authorship also boosts your business website’s SEO and drives more traffic to your website.
– Once you set up your Plus page it’s effortless. You can set your page up so that any time new content appears on your website those pieces go live on your Google Plus business page. Every time someone “+1’s” (Google’s version of a facebook “like”) a piece you have written, that article and hence your business goes up in the search engine rankings.
– Hangouts. Google Plus gives you an opportunity to connect more personally and directly with your customers. You can set up video chats (Hangouts) to discuss what’s new in your business, offer new things to your customers, host webinars, etc…
– Better ads and not as much clutter. Have you noticed how many sponsored posts show up in facebook news feeds and twitter feeds lately? How about the plethora of ads in addition to those sponsored posts on the two platforms? Ads on Google Plus are more targeted to the user and because of this there aren’t nearly as many ads seen.
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