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TASK “Travel agent training”

tammy leventTravel agents are offered opportunities to improve their selling skills by attending travel agent sales training. They are also offered product training as well, so they can learn about vendor’s particular products. But what are the pros and cons of each. Do you need to attend both?

If you’re not sure what the difference between them is, perhaps the best way to explain both of them is like this. Imagine you’re a brand new surgeon. A new company has shown you some of the best new operating equipment on the market today. You want to start using it, but you have no patients. That equipment is now useless to you because you do not have anyone to operate on. It’s the same as a travel agent. You can go and take as much product training as you want. You can learn about new resorts or package deals, but without any customers, you have no one to use it on.

It’s important for you to become a great travel agent first and that means taking travel agent sales training. Learning how to obtain your customers is the first step to becoming a great travel agent. I’ve been teaching travel agents for years and I know what it takes to become successful. Over time, of course you will have to go to product training but it’s not that important right now. You first need to learn about marketing, advertising, and networking.

Unless you learn the secrets to become not just a travel agent, but a successful entrepreneur, you will not succeed. You need to learn how to compete against the online booking engines, how to gain your clients’ trust and define what it means to be a travel agent.

In the courses I teach, I meet agents who are new to the business and who are so excited about traveling to product training and eager to go on FAM trips. You will! But right now, in order to be successful you need to focus on generating leads, building a thriving business, using social media and creating brand recognition for yourself.

FAM trips are great because you will learn about the best places to refer your clients to, and product sales training is a unique way of getting to learn about what’s out there. But, like our surgeon, you need to get your clients first. Then, you can build from there.

Tammy Levent founder of TravelAgentSuccessKit (T.A.S.K)

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